“With changing lifestyles particularly in the urban areas people prefer to buy products off the shelf, yoghurts and milk in tetrapacks for instance, which is more convenient. Value added products over the last few years has grown by 20-25% depending on the product, cheese for instance is growing phenomenally,” said Amitabha Ray, MD, Schreiber Dynamix.
The per capita consumption of milk in India is 95 litres per year per person as compared to about 200 litres in US or Europe, explained Ray. “So you see the head space is huge and the potential to grow particularly in value added products is massive”, he said.
Schreiber Dynamix currently has three manufacturing facilities in Baramati in Maharashtra, Fazilka in Punjab and Kuppam in Andhra Pradesh and deals with 1.6 million litres of milk on a daily basis.
It had recently set up a Rs 250 crore speciality ingredients plant for infant nutrition products in Baramati to monetise the growing demand for infant food in the country.
India is the 9th largest market for dairy products and the largest for milk in terms of volume, globally.
According to Euromonitor, India’s dairy market that includes milk and milk products like yoghurt, sour milk, cheese, coffee whiteners, condensed milk, cream etc stands at Rs 990.90 billion as of 2016 and is expected to reach Rs1,118.50 billion by 2017.
However, Ray believes Indian dairy industry needs to focus on increasing the efficiency and quality of milk production in India. “Our quality is a huge issue. Anything that is white is considered as milk. Our cows have the productivity of 10-15 litres of milk every day but they produce only 3-4 litres because they don’t get quality feed,” he said.
Schreiber Dynamix makes value added product including cheese, yoghurts, juices, powders for leading food and beverages players like Abbott, Britannia, Coca Cola, Danone, Domino’s, McDonald’s and Mother Dairy.