Dairy giant plans big investment

Last year, its China unit reported its performance independently for the first time in the company’s earnings report. In 2016, Royal FrieslandCampina saw its sales revenues in China reach 5 billion yuan ($726 million), jumping 30 percent year-on-year, and it expects a similar growth rate this year.

“The China market is huge and it changes rapidly,” said Rahul Colaco, China president of Royal FrieslandCampina.

“Chinese consumers have an increasing higher requirement on values and a stronger desire of healthy products.”

Colaco said the group would continue to expand its product categories in China.

“This year, our Frico butter will officially land in China and the Chocomel chocolate milk that is popular in the Netherlands will enter the China market through cross-border e-commerce sites,” he said.

“We are also planning to introduce adult milk powder products to China through cross-border e-commerce sites.”

Last year, the output value of China’s food industry reached 11.1 trillion yuan, an increase of 8.9 percent year-on-year.

Meng Suhe, president of the Chinese Institute of Food Science and Technology, said food safety was the priority for the growth of China’s food industry.

“Our ultimate goal is to pursue healthy and nutritious food products,” Meng said.

“China’s food industry is now undergoing a comprehensive transformation period.”

Royal FrieslandCampina, meanwhile, said it also aims to make more contributions to the Belt and Road Initiative.

Its first batch of goods arrived in China through the direct railway from Rotterdam to the city of Chongqing in Southeast China.

The dairy producer said it hopes to cooperate with more Chinese e-commerce websites, such as JD.com and Tmall.com, two of China’s leading e-commerce shopping portals, to cover more consumers in the third- to six-tier Chinese cities, as well as rural areas.

In addition, the company is strengthening its research and development efforts in China, and its innovation center in the Netherlands has already allocated more resources for the development of products in the mainland.


Source: China Daily

Link: http://www.chinadaily.com.cn/business/2017-04/25/content_29071791.htm


Any claim arising from the information contained on the eDairy News website shall be submitted to the competence of the ordinary courts of the First Judicial District of the Province of Cordoba (Primera Circunscripción Judicial de la Provincia de Cordoba), Republic of Argentina, in the city of Córdoba, excluding any other jurisdiction (Federal jurisdiction is also excluded).


Criteria in the moderation of comments that eDairy News will take into consideration in all its publications.

  • They will not be considered insults of any kind against anyone,, whether a user, moderator or publisher. Complaints made with the name and surname of the author of the commentary will only be accepted after confirmation by the moderator.
  • Unsubstantiated and gratuitous destructive criticism or expressions of bad taste, whether offensive, racist or xenophobic.
  • SPAM, (Insert links to web pages not related to the subject, provide emails, etc...)
  • Comments that are meaningless with the footnote or the dairy sector.

Related posts