According to Dr Judith Bryans, President of the International Dairy Federation (IDF), dairy plays a key role in feeding the world.
Dr Bryans said there are plenty of people seeking to undermine dairy and the wider-industry.
Speaking at the China Dairy Industry Association Annual Conference held in Hohhot, Inner Mongolia, Dr Bryans said increased demand for dairy products around the world is offering multiple opportunities that need to be grasped.
Dr Bryans said: “Milk is one of the most produced and valuable commodities traded globally. Day after day, dairy provides nutrition and value and as such it enriches people’s lives.
“Dairy has a role in meeting their needs if we have the right products and ingredients and if people understand the benefits. To be fit for the future we need to continue to be innovative and make sure we have the right products available that are culturally acceptable, nutritious, safe, sustainable and affordable and delivered in a way that makes them relevant to the lives of our consumers.
“Dairy has long been recognised as providing high quality nutrition but the sector is now being attacked on this by anti-dairy groups and plant based alternatives. Our environmental credentials are also being questioned.
“As a sector, we know we have a strong case to put forward to policy makers as to why dairy farming and dairy products should form an integral part of feeding the world and helping to meet the United Nations Sustainable Development Goals. It’s essential that we do that at every opportunity.”
Indeed, earlier this month, the NFU dairy team created a ‘Proud of Dairy’ campaign to promote the health benefits of dairy and the high-standards of animal welfare amid planned anti-dairy activism on World Milk Plant Day.
The NFU urged farmers to use the hashtag #proudofdairy on social media, and to fight misleading negative dairy campaigning.
Dr Bryans told the conference that there is optimism in world dairy markets at the moment but the caveat to that is that dairy markets have always experienced cyclical volatility. It can have profound effects on dairy farmers and processors alike.
She added: “We need to continue to develop a range of tools to help our dairy farmers through those difficult periods of time.”
In 2016, the FAO signed the Dairy Declaration of Rotterdam in which the FAO recognised the importance of dairy, with the IDF committing to continuous improvement, with the declaration setting out a number of principles for doing so.
A number of IDF member countries have endorsed the Dairy Declaration since then.
Dr Bryans congratulated the China Dairy Industry Association for being the first country to endorse the principles.
The Declaration aims to underline the integrated approach that the dairy sector takes to promote the sustainability of dairy systems, taking into consideration social, economic, health and environmental dimensions.