Danone calls creative pitch for yoghurts

The agencies involved are Adam & Eve/DDB, Mother London, BETC Paris and Droga5, with the latter’s bid led by its London office.

Danone’s yoghurt brands include Activia, the world’s biggest fresh dairy brand, according to Nielsen data. In the UK, Activia is the second biggest yoghurt brand (after Müllerlight), with sales last year of £163.8m (Nielsen). Danone also owns Actimel, the UK’s leading drinking yoghurt, which had sales of £93.0m last year.

Its other global yoghurt brands include kids’ brand Danonio, Greek yoghurt Oikos, high protein Danio, high calcium Densia, cholesterol-reducing Danacol, and dessert brand Danette.

Campaigns in recent years for Danone’s yoghurt brands, including Activia, Actimel and Danio, have been created by several Y&R shops, including Rainey Kelly Campbell Roalfe/Y&R, Y&R Paris and Vinizius/Y&R Barcelona. Y&R is not believed to be involved in the current pitch.

The other three units of Danone’s business are waters, including the UK’s top two bottles water brands, Volvic and Evian; baby nutrition, including brands such as Cow & Gate; and health brand Nutricia.

In Danone’s half-year results in July, fresh dairy was the worst performing unit and the only one of the company’s four units to see sales volumes decline.
Source: CampagnLive

Link: http://www.campaignlive.co.uk/article/danone-calls-creative-pitch-yoghurts/1417058


Any claim arising from the information contained on the eDairy News website shall be submitted to the competence of the ordinary courts of the First Judicial District of the Province of Cordoba (Primera Circunscripción Judicial de la Provincia de Cordoba), Republic of Argentina, in the city of Córdoba, excluding any other jurisdiction (Federal jurisdiction is also excluded).


Criteria in the moderation of comments that eDairy News will take into consideration in all its publications.

  • They will not be considered insults of any kind against anyone,, whether a user, moderator or publisher. Complaints made with the name and surname of the author of the commentary will only be accepted after confirmation by the moderator.
  • Unsubstantiated and gratuitous destructive criticism or expressions of bad taste, whether offensive, racist or xenophobic.
  • SPAM, (Insert links to web pages not related to the subject, provide emails, etc...)
  • Comments that are meaningless with the footnote or the dairy sector.

Related posts