Wisconsin Legislator Wants to Rebrand ‘America’s Dairyland’

‘America’s Dairyland’ has graced Wisconsin license plates since 1948. Allen, citing the fact that 70% of Wisconsinites live in urban areas and 88% of Wisconsin workers are employed in industries other than agriculture, says the time has come for a new state logo. That’s why he wants the state to sponsor a $1,000 scholarship program for students to come up with a new logo.

“I think it will be absolutely fascinating to see how our young people think and how they would like to see up positioned in the state and advertised across the country,” Allen told the Wisconsin State Journal last week.

In response, the Wisconsin Dairy Business Association (DBA) has sent a letter to all members of the Wisconsin Legislature, essentially calling the effort nonsensical. “We have a brand,” says DBA president Mike North. “[The brand] is viewed positively by the overwhelming majority of people. We have spent more than a century and a lot of effort and money to create this brand. It does not make any sense to back away from it.”

 

Any claim arising from the information contained on the eDairy News website shall be submitted to the competence of the ordinary courts of the First Judicial District of the Province of Cordoba (Primera Circunscripción Judicial de la Provincia de Cordoba), Republic of Argentina, in the city of Córdoba, excluding any other jurisdiction (Federal jurisdiction is also excluded).

*

Criteria in the moderation of comments that eDairy News will take into consideration in all its publications.

  • They will not be considered insults of any kind against anyone,, whether a user, moderator or publisher. Complaints made with the name and surname of the author of the commentary will only be accepted after confirmation by the moderator.
  • Unsubstantiated and gratuitous destructive criticism or expressions of bad taste, whether offensive, racist or xenophobic.
  • SPAM, (Insert links to web pages not related to the subject, provide emails, etc...)
  • Comments that are meaningless with the footnote or the dairy sector.

Related posts


Top