Em 10 de agosto, a Brand Finance, líder mundial em avaliação de marcas e consultoria estratégica, emitiu seu relatório Food & Drink 2022, identificando as marcas mais valiosas e mais fortes nas indústrias de alimentos e bebidas.
Share on twitter
Share on facebook
Share on linkedin
Share on whatsapp
Share on email
YILI CONTINUA SENDO A MARCA DE LATICÍNIOS MAIS VALIOSA DO MUNDO EM FINANÇAS DE MARCA 2022 RELATÓRIO (PRNEWSFOTO/YILI GROUP)

A Yili foi reconhecida como a marca de lácteos mais valiosa do mundo, mantendo sua posição de liderança na indústria global de lácteos.

A marca de uma empresa está entre os ativos intangíveis mais valiosos que ela possui. Embora a pandemia de Covid-19 tenha colocado grandes desafios para o mercado global de laticínios, a Yili ainda manteve um forte crescimento do valor de sua marca, aumentando-o em 10% para US$ 10,6 bilhões e ampliando sua liderança no ranking. Tal crescimento foi atribuído ao robusto desempenho comercial e valor social da empresa.

Yili Remains the World’s Most Valuable Dairy Brand in Brand Finance 2022 Report (PRNewsfoto/Yili Group)
Yili Remains the World’s Most Valuable Dairy Brand in Brand Finance 2022 Report (PRNewsfoto/Yili Group)

Commercial value grows steadily

Yili’s market capitalization has expanded 553 times since its listing in 1996, from RMB 421 million ($62.5 million) to RMB 232.8 billion ($34.56 billion) in 2022. It has remained one of the world’s top five dairy producers for three consecutive years, with the annual revenue exceeding RMB 100 billion ($14.85 billion) last year. Over the years, Yili has maintained consistent business growth, generating solid and appealing returns for investors. The company has issued dividends 22 times totaling RMB 36.59 billion ($5.43 billion) since its listing, making it a preferred target for A-share value investors.

Yili aims to empower industrial development by focusing on modern industry clusters. The company has established several contemporary dairy industry clusters in Inner Mongolia, Ningxia, GansuHeilongjiangHenanShandong, and Hebei, among other areas. The Yili Future Intelligence and Health Valley, known as the “Dairy Silicon Valley,” is home to the world’s largest intelligent production bases for liquid milk and infant formula, featuring the industry’s highest level of digitization and the most advanced technologies. The National Center of Technology Innovation for Dairy (NCTID) and National Dairy Metrology and Testing Center have also settled into the Valley.

Social value boosts sustainable development

Commercial and social value are inextricably linked. Yili has incorporated sustainability into company strategies and has actively taken initiatives to create social value. The company is at the forefront of energy conservation, emission reduction, and other innovative carbon reduction practices. In addition, Yili is working with its partners to create a more sustainable future by carrying out initiatives in areas such as environmental protection, biodiversity conservation, youth health, poverty alleviation, and disaster relief.

In 2022, Yili has committed to achieving carbon neutrality across the entire industry chain by 2050. It has also launched China’s first net-zero carbon dairy product series, including milk, yogurt, organic milk powder, and ice cream. Yili follows a green, low-carbon, circular development path by constructing smart green farms, promoting integrated farming, and carrying out other initiatives. In terms of eco-friendly manufacturing, Yili’s brand Satine uses FSC-certified packaging on all of its goods. The brand is committed to promoting green consumption and healthy lifestyles.

“Yili’s insight into the effect of the COVID-19 pandemic through the promotion of their brand’s health benefits and the responsiveness of their supply chain allows them to reach over 2 billion consumers worldwide, which has resulted in a 23% increase in brand value since the beginning of the pandemic in 2020,” the Brand Finance report noted. Its consumer-focused technological and product innovations also contribute to the brand’s success and fuel the company’s growth. As the world’s most valuable dairy brand, Yili endeavors to achieve robust corporate growth and drive high-quality industrial development by creating commercial and social value.

($1 ≈ RMB 6.74)

A companhia de lácteos Fonterra, da Nova Zelândia, obteve lucro de 583 milhões de dólares neozelandeses (US$ 341 milhões), depois de impostos, no ano fiscal 2022, encerrado em 31 de julho. O resultado representa queda de 3% ante o período anterior.

Você pode estar interessado em

Deja una respuesta

Tu dirección de correo electrónico no será publicada.

Para comentar ou responder, você deve 

ou

Notas
Relacionadas

ASSINE NOSSO NEWSLETTER