Speciality dairy company A2 Milk is expanding into Canada through a venture with the local co-operative Agrifoods.
Share on twitter
Share on facebook
Share on linkedin
Share on whatsapp
Share on email
Photo: 123RF

A2 will give Agrifoods access to its intellectual property and marketing systems, as well as work with it to get the necessary milk from Canadian dairy farmers.

Chief growth and brand officer Susan Massasso said it was part of the company’s plans to expand its North American market.

“It is an extension of the learnings and marketing assets that we’ve established in the US, but it is an exclusive licensing agreement with Agrifoods Co-operative. So in a sense we’re leveraging the learnings, we’re leveraging the existing marketing assets and Agrifoods are thankfully expanding our brand for us in North America.

“It allows us to expand our footprint in North America without being a distraction to our core business with our core team.”

She said it was similar to the licensing agreement it had with Fonterra in New Zealand.

As a licence owner, the company would benefit from royalties.

Agrifoods has more than 2700 members.

The delay in details being issued on the proposed dairy reduction scheme is “playing with the futures” of farm families, according to the Irish Creamery Milk Suppliers’ Association (ICMSA).

You may be interested in

Deja una respuesta

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *

To comment or reply you must 



Registre una cuenta
Detalhes Da Conta
Fuerza de contraseña