Even though the demand for milk and milk products is 40% below normal in the institutional category – comprising hotel, restaurant and canteen segments – increased household consumption has led to a year-on-year increase of 9% in sale of liquid milk in January and 8% in December.
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Leading dairy firms Amul and Mother Dairy have reported robust milk sales for December and the current month so far. While Amul said it saw record milk sales during this period, Mother Dairy said its milk sales in the household category grew to the pre-Covid levels.

Sale of consumer packs of ghee and butter went up 20%, while demand is likely to grow 8-10% in the next six months, said the two firms.

“Even though the demand for milk and milk products is 40% below normal in the institutional category – comprising hotel, restaurant and canteen segments – increased household consumption has led to a year-on-year increase of 9% in sale of liquid milk in January and 8% in December, with total sale of liquid milk setting a record for the corresponding months,” said RS Sodhi, managing director, Gujarat Cooperative Milk Marketing Federation (Amul).

Last month, 14 of our dairy farms in Maine, as well as dozens of dairy farms across northern New England, got an unexpected and disappointing notice from Danone of North America saying that they were discontinuing their contracts with our organic dairy farmers in Maine, New Hampshire, Vermont and elsewhere.

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