Homegrown dairy giant Gujarat Co-operative Milk Marketing Federation (GCMMF) which markets the popular Amul brand of milk and dairy products - has clocked a provisional turnover of Rs 46,500 crore for 2021-22.
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The sales turnover of India's largest food product marketing organisation has jumped 18.5 % over the previous financial year

The sales turnover of India’s largest food product marketing organisation has jumped 18.5 % over the previous financial year.

With this, Amul group’s turnover including the unduplicated sales of Amul branded dairy products by its member dairy unions has reached Rs 63,000 crore.

It is after a gap of five years that the Amul federation has witnessed an 18%-plus growth. In 2016-17 the federation had registered 18% growth when its turnover had touched Rs 27,850 crore from Rs 22,900 crore during the previous fiscal.

In the backdrop of the Covid-19 pandemic, GCMMF had registered just 2% growth during 2020-21 when it had recorded Rs 39,248 crore turnover while Amul group’s turnover was Rs 53,000 crore.

The pandemic had hit hard segments like ice cream with sales falling by nearly 85%.

“The aberration that we had witnessed last fiscal due to Covid-19 has been taken care of this year,” said R S Sodhi, managing director of GCMMF.

“We have seen a healthy double-digit growth in most of the categories be it ice-creams, butter, ghee, cheese, beverages among others,” he said, adding that the impact of food inflation is less in dairy products vis-a-vis other products.

Not only domestic sales, but Amul’s exports too have grown three-fold, said Jayen Mehta, chief operating officer of GCMMF.

“Federation’s exports have grown from Rs 500 crore to nearly Rs 1,450 crore in 2021-22,” he added.

“After Covid-19 pandemic, consumers started shifting from loose and unbranded to trusted branded products which helped us (Amul) increase our market-share across categories,” said Mehta.

“Our member unions (dairy cooperatives) have continued to win trust of farmers by procuring milk at a good price during the year,” he said.

GCMMF’s milk procurement has grown by 9% in Gujarat and overall 8% compared to the previous financial year.

Compared to 246.1 lakh kg per day in 2020-21, during 2021-22, milk procurement was recorded at 265.1 lakh kg per day, a jump of 19 lakh kg per day.

“New Zealand farmers will be happy with this result,” said NZX dairy analyst Alex Winning.

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