Dairy company Happy Cow Milk has finished its equity crowdfunding on Pledgeme, hitting its minimum target and raising $566,355 from 647 investors.
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Happy Cow Milk founder Glen Herud previosly ran a crowdfunding campaign to its "milk factory in a box" prototype.

The company founded by farmer Glen Herud raised $400,000 in its first crowdfunding round in 2019, with those funds used to build its “milk factory in a box” prototype.

Herud says the company is selling a software and hardware package farmers can use to process milk to relevant standards and sell it to local customers.

Farmers put the milk into a set of tanks which act as a processing hub that pasteurises the milk. From there, they deliver the tanks to community milk retailers, which could be cafés, schools or people doing home delivery.

The milk is packaging-free, as customers bring their own bottles and the tanks are monitored digitally so the temperature and quantity can be tracked in real-time.

All payments are processed through the Happy Cow app, with the farmer, retailer and Happy Cow each receiving a cut of each litre sold, instantly.

The company sold shares for $3 each. It plans to use the cash to launch a pilot farm, develop its software and hardware and produce more tanks and hubs so it can scale-up in 2022.

It’s budgeting to have 37 farmers using its system and selling 1000 litres a day in the 2025 financial year. It estimates farmers would make about $100,000 annual profit on 1000 litres.

It still needs approval from the Ministry for Primary Industries.

Last month, 14 of our dairy farms in Maine, as well as dozens of dairy farms across northern New England, got an unexpected and disappointing notice from Danone of North America saying that they were discontinuing their contracts with our organic dairy farmers in Maine, New Hampshire, Vermont and elsewhere.

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