Family-farmer owned Meadow Gold Dairy today announced the launch of its first-ever FUEL THEIR DRIVE promotion that will award up to $10,000 to well-deserving high school athletic departments in Salt Lake City, Utah; Denver, Colo.; Boise, Idaho; and Billings, Mont.
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Meadow Gold Dairy logo By Meadow Gold Dairy

With the pandemic further tightening school athletic budgets across the country, FUEL THEIR DRIVE will give Meadow Gold shoppers a chance to help local high schools win a portion of $1MM that will be awarded to high school athletic programs nationwide while also supporting their hometown athletes.

Meadow Gold will award 22 grants ranging from $1,000 to $10,000 to high schools in the communities it serves, including Salt Lake CityDenverBoise and Billings. Dollars can be used to update a sports field, revamp the school gym, purchase much-needed athletic equipment, or whatever the athletic department’s greatest need is. The best part? All shoppers have to do is buy Meadow Gold milk, available locally at Walmart, Target, King Soopers and other retailers near you. Community members and high schoolers can also engage in local-market social media challenges for a chance to win additional dollars.

“Community is at the core of who we are and supporting these communities is deep-rooted in our bones,” said Terry Dana, sales vice president at Meadow Gold. “Our commitment to communities goes beyond producing wholesome dairy products for families to enjoy. At Meadow Gold, we believe it is our responsibility to lend a helping hand where we can. We hope this promotion will help fuel success for our area high schools and local athletes.”

FUEL THEIR DRIVE is grounded in the idea that milk can power school athletes like no other beverage – with high quality protein for strong muscles, fluids to rehydrate; and the nutrients athletes need such as calcium, Vitamin D and phosphorus.

Winning the Milk Money is Easy!

Meadow Gold shoppers can win up to $10,000 for their schools starting August 30 through October 15. It’s easy to participate.

– Buy Meadow Gold milk

– Snap a photo of your receipt

– Upload at

– Vote for your high school.

Schools with the most votes will win $10K and some winners will be chosen at random for $2K so shoppers are encouraged to purchase and upload often.  Visit the store locator at to find specific Meadow Gold milk.

Community members and high schoolers have an additional chance to win $1,000 for their school by:

– SHOWING and SHARING their school pride on social media by participating in a school spirit challenge. Post pics or videos on Instagram however you show school spirit, such as toasting an athletic team with a glass of milk, wearing a school uniform or jersey, painting school colors on your face or more. Tag @meadowgolddairy with hashtag #FuelTheirDriveSweepstakes to enter.

About Meadow Gold® Dairy

Meadow Gold Dairy is a leading dairy brand in the Mountain West and has been delighting families with wholesome and delicious dairy products since 1901. With six manufacturing facilities in ColoradoIdahoMontanaNevada and Utah, Meadow Gold produces fluid milk, buttermilk, cream, ice cream mix and sour cream. In May 2020, Meadow Gold Dairy became a farmer-owned brand of Dairy Farmers of America (DFA), a national dairy cooperative that is owned by more than 12,500 family farmers. 100% of profits go to dairy farmers and their families.


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