Milky Mist has conquered the FMCG market by consistently following a customer-centric approach since its inception.
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The company has a fleet of 180 vehicles and transports its products from Kanyakumari to Kashmir. (In pic: Sathish Kumar T, CMD, Milky Mist Dairy Food)

It all started in 1995 with making paneer, which was almost a novelty in the South Indian market at that time. Fast forward 25 years, paneer is now a quintessential ingredient of the southern kitchens.

The company has made some eye-catching acquisitions of companies like Asal and Briyas to focus on the FMCG segment as a whole, rather than just on dairy. Today, Milky Mist is competing for larger shelf space with 25 product categories and more than 250 SKUs.

The company supports over 60,000 farmers through direct milk procurement (0.6 million litres per day). It also provides farmers with high-quality cattle feed to ensure the health of their cattle.

As part of its CSR initiatives, Milky Mist has successfully planted over 3,50,000 trees, rejuvenated about 40 water bodies, set up sustainable energy plants, invested in numerous water recycling projects, and many other projects to uplift the lives of the people in the surroundings.

Growth story

What has surprised the industry is its highly phenomenal growth from a mere Rs 48 crore in FY 2012 to an astounding Rs 1,000 crore in FY 2021. During the past five years, the company’s annual sales turnover grew at a CAGR of 29.5 per cent, maintaining healthy EBITDA margins.

Today, the company has a f leet of 180 vehicles and transports its products from Kanyakumari to Kashmir, cutting across the length and breadth of India. Milky Mist also exports its products to the countries in the Middle East, Singapore, Sri Lanka, Maldives, Bhutan and Australia.

With an investment outlay of Rs 550 crore, the company has set up a state-ofthe-art dairy plant near Erode in Tamil Nadu, which is spread across 50 acres of land. Being led by a self-made person like Sathish Kumar T, founder, chairman and MD, as well as CEO Dr K Rathnam, an industry expert and former Amul Dairy MD, has been the major driving factor behind this growth story.

Sathish, who is also a role model a nd mentor to ma ny youngsters, is trying to make a difference by providing customers quality products of their choice as well as giving back to society by creating an economic self-sustainable model of doubling farmers’ income in line with the vision of the government.

The number of days a cow spends in milk affects how much milk it produces in a season, and long term shifts across the whole herd will influence national production.

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