Thiruvananthapuram: Aiming to collect the entire milk output from dairy farmers, enhance customer satisfaction, and strengthen the market chain, Thiruvananthapuram Regional Cooperative Milk Producers’ Union Ltd (TRCMPUMilma) on Friday launched a new product ‘Homogenised Toned Milk 525 ml’, priced at Rs 25 a sachet.
Dairy Development and Milk Cooperatives minister J Chinchurani launched the new product at a function here presided over by transport minister Antony Raju. In her inaugural address, the minister promised the government will take all necessary measures to ensure the prosperity of dairy farmers. “In Kerala, dairy farmers are getting Rs 36 for a litre of milk, which is the best procurement price in the country. Undoubtedly, Milma is the most reliable brand as it has been supplying quality milk and related products to its consumers for several years,” she said.
Assuring the government support to Milma to find new markets, the minister said the ‘Shop on Wheels’ project will be soon implemented in major KSRTC bus stations across all districts to sell Milma products. Meanwhile, the transport minister said that more buses will be made available to Milma in major KSRTC bus stations for setting up ‘Shop on Wheels’.
Chinchurani also felicitated Leelamma Mathew hailing from Adoor, who has successfully made a wide array of products from emptied Milma sachets, thus showing how well they could be repurposed instead of throwing around.