Milma trying to tide over crisis caused by a fall in the sale of milk by focusing on new products
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The Kerala Cooperative Milk Marketing Federation, popularly known as Milma, has denied reports about a possible increase in the price of milk.

Milma chairman K.S. Mani said here on Tuesday that they had not even contemplated such a move. “This is not the time to increase the milk price, especially when our neighbouring Tamil Nadu government headed by M.K. Stalin reduced its milk price by ₹3, said Mr. Mani.

He said Milma was trying to tide over the crisis caused by a fall in the sale of milk by focusing on new products. “Several of new products are going to hit the market very soon. Apart from milk-based products, we will make non-milk based products as well,” he said.

Mr. Mani said that the crisis posed by a fall in milk sale in Malabar region was circumvented by increasing the share of milk products from 23.5 per cent to 30 per cent. “It is a creditable achievement,” he said.

“In spite of the crisis and the loss, we supported the dairy farmers by offering them ₹38.60 a litre for the milk we procured from them. No State in the country gives dairy farmers as much amount for their milk,” he said.

97 Milk’s slogans supporting whole milk are appearing ever farther afield from the group’s home base in southeastern Pennsylvania.

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