Vijaya Dairy, Telangana State Dairy Development Cooperative Federation Ltd, which was on the brink of closure at the time of State formation, has already achieved turnover of ₹750 crore and working towards the goal of ₹1,000 crore turnover by establishing a mega dairy unit with a cost of ₹250 crore.
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Minister for Animal Husbandry and Dairy Development T. Srinivas Yadav

This was stated by Minister for Animal Husbandry and Dairy Development T. Srinivas Yadav while distributing 66 e-push carts on 50% subsidy for sale of Vijaya Dairy ice-cream here on Saturday. He also handed over fridges also on 50% subsidy to Vijaya Dairy outlets.

Speaking at the event, the Minister said the State Government had been encouraging dairy farming by extending various incentives. As a result, the Vijaya Dairy had become a sustainable agency and was giving ₹4 per litre subsidy to milk supplies to the dairy, besides given buffaloes and cows on subsidy.

Keeping in mind the popularity of Vijaya Dairy projects, 42 e-push carts were given to unemployed youth in the past and now another 250 e-push carts were planned to be given on 50% subsidy. Of them, 66 were handed over to the beneficiaries here on Saturday. Of the ₹63,050 cost of e-push cart, the beneficiary contribution was ₹31,525 and the remaining ₹31,525 was being borne by Vijaya Dairy.

Similarly, of the ₹20,932 cost of fridge given to Vijaya Dairy stalls, ₹10,466 each was being borne by the beneficiary and Vijaya Dairy. Special Chief Secretary (AH) Adhar Sinha, Director of Vijaya Dairy Ramchander, MLA Mutha Gopal, Deputy Mayor of GHMC M. Srilatha, Corporator Vijaya Reddy and others participated.

Fluid milk consumption has seen a decline among US consumers since the 1960s.

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