Cypriot authorities have spent years trying to get the European Union to recognize halloumi, or hellim in Turkish, as a traditional product of the east Mediterranean island nation. Receiving the EU’s top quality mark — the “Protected Designation of Origin” — would mean only halloumi made in Cyprus could be marketed abroad under that name.
The nation’s farmers and producers want the Cyprus-specific designation to keep makers of inferior cheeses in other countries from claiming a slice of their market of over 200 million euros ($222 million). Cypriot producers say demand from overseas is projected to hit new highs in the next few years, thanks to heat-tolerant halloumi’s growing popularity as a meat alternative.
However, ethnically divided Cyprus’ complex politics so far have stymied the bid to protect the halloumi name. The difficulty lies in a dispute over how to lawfully get cheese made in the country’s breakaway northern third to foreign markets. The self-declared Turkish Cypriot state is recognized only by Turkey and goods produced there cannot be exported directly.
Cyprus was split along ethnic lines in 1974 when Turkey invaded in the wake of a coup by supporters of union with Greece. The country joined the EU in 2004, but EU rules and regulations only apply to the southern, Greek Cypriot part of the island led by an internationally recognized government.
A European Parliament member from Cyprus has accused the EU’s executive commission of letting the PDO application for halloumi grow moldy. The government hopes the new European Commission seated last month will find a way around the quandary.
Halloumi/hellim was put on track for an exclusive geographic designation amid much fanfare in 2015, when relaunched negotiations between the rival Greek Cypriot and Turkish Cypriot leaders brimmed with hope of delivering a deal to reunify the island as a two-zone federation.
A compromise was struck for the Bureau V eritas — a European body that certifies food and agricultural products — t o perform checks on halloumi/hellim produced on both sides of the ethnic divide to ensure it met EU health and safety standards.
But the peace talks eventually collapsed, and the application has languished since then.
The Cypriot government says the agreement foresaw the export to European markets of vetted, Turkish Cypriot-produced cheese through EU-recognized ports in the south. Britain, Sweden and Germany currently are the top three markets for Cyprus’ halloumi.
But Turkish Cypriot authorities say there was no such understanding. They accuse Greek Cypriots of blocking the European Commission’s effort to enable halloumi/hellim exports from the island’s north.
“Turkish Cypriot producers should be able to export PDO-registered hellim/halloumi as they deem viable,” Turkish Cypriot Chamber of Commerce President Turgay Deniz said. “They should not be restricted to trading across (the dividing line) and via the ports in the south.”
According to Deniz, 13 Turkish Cypriot halloumi/hellim producers export around 30 million euros ($33 million) worth of the cheese to Turkey and Gulf countries. The cheese reaches Gulf nations through Turkey.
Cyprus’ Agriculture Ministry says it intends to keep pushing to clinch the exclusive mark and “to solve soon the remaining issues relating to the registration of halloumi/hellim for the benefit of all Cypriot producers.”
The European Commission says it’s in contact with the Cypriot government and Turkish Cypriots to “ensure an outcome.”
But Cypriot European Parliament member, Costas Mavrides, alleges the Commission is “arbitrarily” stalling it’s approval for halloumi to get the PDO. He said there’s no legal reason for the cheese not to gain the designation and that the only step that’s left is the green light from the Commission.
Mavrides is urging the Cypriot government to take the matter to the EU Court of Justice so halloumi/hellim gets the coveted moniker.
Farmers’ organizations fully back the government’s PDO drive for halloumi. But curiously, a segment of the cheese-making community is voicing its dissent at the cheese clinching the designation amid concerns that this could lead to job losses and shrinking revenue.
For halloumi/hellim t o secure the designation, it must conform to a Cyprus government directive that it must contain at least 51% sheep’s and goats’ milk. That’s in line with a traditional Cypriot recipe dating back some 500 years when cows were a rare commodity. Now, the cheese is made with mostly cow’s’ milk.
But Cheesemakers’ Association President George Petrou warns that more than one-third of the 13,000 Cypriot families in the halloumi/hellim business would find themselves out of a job if they couldn’t use as much cows’ milk in their cheese.
Cheese exports would drop by at least half, as production would plummet because of a current shortage of sheep and goat milk, Petrou estimated.
Petrou says cheese-makers instead want authorities to pursue a geographical origin designation whose rules are more flexible on how much cow milk can be used.
“As cheese-makers, we want a solution that won’t reduce exports or lead to job losses,” Petrou told The Associated Press.
Other industry groups see holes in that argument. Rejecting the idea of using less cows’ milk loses sight of the long-term benefits that a PDO mark would offer Cypriot halloumi makers, says Michalis Lytras, president of the Pancyprian Farmers’ Union.
The geographic designation would protect local producers from foreign competitors who might use cheaper, possibly government-subsidized cow milk to make halloumi/hellim.
A PDO designation wouldn’t preclude finding solutions addressing cheesemakers’ concerns, like possibly marketing halloumi/hellim made with mostly cow milk under a different name.
“We can’t sacrifice those long-term benefits for short-term gains,” said Lytras.
Takis Christodoulou, president of the New Farmers’ Movement, says the high sheep and goat milk content appeals to health-conscious European consumers who are helping to fuel halloumi sales.
Christodoulou disputes that revenue from halloumi/hellim exports would drop as steeply as Petrou contends. He said while there may be a dip in cheese exports, PDO-designated halloumi/hellim would command higher prices in foreign markets.
“This is the natural product of Cyprus, and we couldn’t be prouder of it,” said Christodoulou.