The annual “Cows on the Concourse” event returned to the Square on Saturday. For more than 40 years now, the Dairy Farmers of Wisconsin have been bringing cows and calves to the square in honor of National Dairy Month.
The event focuses on the important role the dairy industry has in maintaining healthy lifestyles, strong bones, and of course, the Wisconsin economy.
“It’s a huge part of our economy and there are so many people involved, jobs within dairy in the state of Wisconsin, and we have so many families that farming is their livelihood,” Cows on the Concourse committee chair Sydney Endres said.
There were a number of different events for families and people of all ages to choose from on Saturday, including the “Cow Zone,” “Big Cheese Zone,” a scavenger hunt, and a fitness area.